Wild Tide

An emerging ready-to-drink canned cocktail from Latitude Beverage Company. Geared towards a younger, carefree audience, this can design features organic shapes, retro custom typography, and a modern color palette.

Logo design         art direction          design         

Logomark


Typeface Glamour Absolute with custom letterforms mimc rolling waves to evoke an easy going vibe, perfect for summer sipping.


Full can wrap


Hand-drawn waves feel lighthearted while a golden sun highlights key selling points. Space to accommodate legal copy and brand story.