Forrester × SmartBear

Massachusetts software company SmartBear teamed up with experts from Forrester to deliver industry insights in a 3 part webinar series. Stale assets were reimagined to amplify the heavy-hitting lineup.

Art  Direction         Design          Animation

SOcial Carousels


Organic social posts were evolved from the typical single frame to a several frame carousel to help establish SmartBear as a thought leader in the space while providing real value to our customers' feed.


Full Spread


Gradients and motif repetition allow for a seamless experience as the user swipes through industry insights, ultimately landing on crucial event details with a call to register.

Animations


Lottie files for web and paid social.