The Halo Effect

GTMKO 2024

Annual event for Massachusetts-based software company, SmartBear. Equal parts informative and motivational, the go-to-market kickoff (GTMKO) is an intensive, multi-day internal event filled with keynotes and product sessions. Conceptually, the theme takes on the question “if SmartBear’s story was a blockbuster movie, what would it be?” Visually, the theme references a modern take on sci-fi movie posters.

concepting          Art  Direction         Design

signage for lobby and reception


To create an immersive experience on a tight budget, standard hotel columns were wrapped in branded vinyls. Leadership figures were turned into sci-fi protagonists to position them as guardians of the sales organization while injecting energy into the event.

Movie posters with ai-generated avatars of leadership

keynote Slide Design

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Stage design with illuminated branded cube


Modular pieces provide depth and fully brand the space. give  Cube to be used as seating or water table when needed.