90+ Cellars:
The World is Your Rosé Bar

90+ Cellar’s best time of year: Rosé season. Encouraging rosé lovers to bring the party home, The World is Your Rosé Bar immerses consumers in lush photography and simulated neon. This was a fresh take on an annual campaign for the off-premise brand.

Campaign Photography

Fresh, feminine, and eye-catching, the photography evokes a secret garden. Overgrown greenery peeks into view while the packaging appears illuminated from within. Hand picked stems organically frame the product. 

Photography by Reagan Byrne

Campaign Photography

Fresh, feminine, and eye-catching, the photography evokes a secret garden. Overgrown greenery peeks into view while the packaging appears illuminated from within. Hand picked stems organically frame the product.

Photographed by Reagan Byrne

Digital

Landing page hero and email

Printed signage

Diecut and 3D, the simulated neon wordmark adheres to rectangular signage to accompany in-store displays.