Cohesive visuals to promote Massachusetts software company, SmartBear, and it's suite of acquired products. With a main goal of positioning SmartBear as a branded house, instead of a house of brands, the posts balance consistency and product equity.
Art Direction Design Animation
Infographic
Organic social posts were evolved from the typical single frame to a several frame carousel to help establish SmartBear as a thought leader in the space while providing real value to our customers' feed.
EVENts
Established a new look to announce SmartBear's attendance at in-person events in a post-covid, virtual world. The calendar motif incites urgency while the subtle skyscrape texture connects the event to a real place.
Anniversary & Promotion
SmartBear's employer brand efforts take on a look and feel that set them apart from their marketing visuals. These playful posts were created for employees to post in celebration of career milestones.
Stats
Resonating particularly well with a developer audience, SmartBear centered social promotion for a feature launch around statistics.
