Level Up
GTMKO 2024

Annual event for Massachusetts-based software company, SmartBear. Equal parts informative and motivational, the go-to-market kickoff (GTMKO) is an intensive, multi-day internal event filled with keynotes and product sessions. The theme, Level Up, takes on a nostalgic feel with inspiration from 8-bit gaming.

Art  Direction         Design

Stage design


Pixels on a macro scale bring dimension to the keynote stage. Modular pieces allowed for flexibility between speaker sessions. Cube to be used as seating or water table when needed.

Banner signage

Photobooth props

keynote Slide Design

Keynote speaker avatars